Narrative Mastermind Invite

This is for you if

Your positioning is soft, and you already know it.
You are charging less than the work is worth.
Your messaging says the wrong thing, or says the right thing badly.
The wrong prospects keep showing up in your inbox.
Prospects choose competitors whose product is worse than yours.
You want to see what working with me directly is actually like before you commit to a full engagement.

Three days.

Day 1

Beliefs and Enemies

You leave with

Your market’s current belief map
The enemy narratives, named
The competitive field and its unguarded territory
The question the engagement turns on

We map what your market already believes about your category, who they think is worth listening to, and what they assume is possible.

Then we name the enemies. The lazy defaults. The myths your customers carry into every buying decision. The competitor storylines nobody has answered.

Then the field around you. How your competitors position, where the obvious alternatives sit, and which territory nobody is guarding. We surface the perspectives you hold that your industry doesn’t, including the ones that would get you in trouble at a conference, because those are the raw material for a position no one else can take.

Day 1 ends with the question the whole engagement turns on sitting in front of you: what is the one thing your market must believe before they want what you sell? You don’t need the answer yet. The battlefield is mapped and the path less traveled is in sight.

Day 2

Positioning and Doctrine

You leave with

Narrative Thesis options, pressure tested
Your locked doctrine
Your category of one
Your narrative anchors
First look at the new home page

I come back with your Narrative Thesis options, built from everything you told me: the one belief your market must hold, plus the two or three supporting beliefs that hold it up.

We pressure test each one and lock the doctrine. That doctrine becomes the spine of every marketing decision you make for the next decade.

Then we carve your category of one. We take the perspective only you hold and build it into positioning your competitors can’t replicate, because they don’t understand what they’re looking at. This is the part that makes comparison shopping feel impossible.

We map your narrative anchors, the assets that build conviction in a prospect before they ever get on a call with you, so the asset does the selling instead of you.

And you see it made real. I show you your new home page, built on the new positioning, so the repositioning stops being a document.

Day 3

The Execution Plan

You leave with

The 100 day rollout
Final narrative anchors
Your new home page, live
Your Propaganda AI, configured

Strategy sitting in a folder is worth nothing. Day 3 is how you actually run everything we built.

We map the rollout across your first 100 days. What drops first to break the existing beliefs, what follows to install the new ones, and where all of it gets distributed.

We finalize your narrative anchors and your new home page so the positioning is live and working.

Then we configure your Propaganda AI, trained on your business, your doctrine, your voice, and your offers, so your team produces on message content, emails, and sales assets without you re-explaining the philosophy every week. That is the same AI infrastructure I build for CPO clients whose engagements start at $20,000, included here.

What changes for you.

You raise your prices.

Price is a function of perceived category. Move the category and the number moves with it. Founders walk out of Day 2 pricing against a position instead of against a competitor’s rate card.

“I wanted to get up to 5,000 or $7,500 for my workshop if it was credible and people really enjoyed it. But maybe this leadership improvement system is more like a ten thousand dollar buy.”
Roy N., leadership workshops for hospitality

You can say what you do in one sentence.

The sentence you have been circling for years, written down and pressure tested, so you stop explaining your business and start stating it.

“Resonates with what I’ve always wanted to say and didn’t know how to say it. The difference between this and where I was before is I feel like it’s more profound.”
Tiffiney J., manufacturing performance

You stop sounding like the rest of your category.

Most differentiation is a claim about being better. Real differentiation changes what you are, which is why it survives contact with a competitor who copies your website.

“I like the career architect for performing arts professionals. Resonates for me. I feel like, okay, yeah, that’s me.”
Lenora H., performing arts education

“I always saw myself as the coach creating a tool, but I am an engineer, and I never saw myself as an engineer installing a system.”
Tiffiney J., manufacturing performance

Your competitors get depositioned.

We name the enemy narratives your market already carries and attach them to the alternatives. The comparison stops being you against them on features and becomes a choice between two different beliefs about how the problem gets solved.

You pitch yourself without flinching.

Most founders undersell because they have never had language they trust. Give them the frame and the reluctance disappears.

“After the first call it was a good indoctrination, a little bit of a wake up. I wasn’t effective at selling myself or selling what I do. I did not have it framed up the way you’re framing it up, which I like.”
Roy N., leadership workshops for hospitality

You get clarity on the whole business.

Positioning decides your offers, your pricing, your content, and who you turn away. Fix it and a year of scattered decisions collapses into one direction.

“My marketing is at a standstill. My messaging, I’m looking for this to be a way to coalesce and codify my messaging.”
Lenora H., performing arts education, describing where she started

“It definitely resonates. And I like the direction it gives me and the clarity.”
Tiffiney J., manufacturing performance

And from the people who have had me inside their business.

What you keep.

A complete propaganda strategy document

Your doctrine, the enemy narrative map, your positioning and messaging, your narrative anchors, and the 100 day rollout in one place.

A custom propaganda AI agent

Built and trained on your business. It builds automated workflows for content, email, and sales assets, with usage SOPs for your team. On brand output, indefinitely.

Session recordings and full transcripts

All three sessions recorded and transcribed. Invaluable for onboarding your team, and structured to feed back into your AI system for further training.

A new home page on the new positioning

A doctrine is worth what your market can see. I build the page that puts your repositioning in front of the people you’re trying to convince, live the day after we finish.

$3,300

The foundation of your strategy for the next decade.

Go look at what else exists under the banner of propaganda strategy. Nearly everyone using the word is using it as a buzzword with no methodology behind it, no framework, no practitioner history.

I am one of very few people who has studied this, reverse engineered it, and built a working system for running it inside a business. Three days buys you that system applied directly to your market.

Your investment is also a down payment. Move into a deeper engagement with me and the full $3,300 credits toward it. For most people who go through this, the Mastermind is the beginning of working with me long term.

Claim One of The Three Seats

What happens after

You run it yourself, doctrine installed and rollout underway. Or you see what is possible with me as your Chief Propaganda Officer and go deeper, with everything we built carrying forward, including what you paid.

How it runs

Three sessions of about ninety minutes, booked on your schedule. I run three concurrent Masterminds at maximum. If the button is live, a seat is open.

Let Me Fix Your Positioning in 3 Days

This is for you if

Three days.

Day 1

Day 2

Day 3

What changes for you.

You raise your prices.

You can say what you do in one sentence.

You stop sounding like the rest of your category.

Your competitors get depositioned.

You pitch yourself without flinching.

You get clarity on the whole business.

And from the people who have had me inside their business.

What you keep.

A complete propaganda strategy document

A custom propaganda AI agent

Session recordings and full transcripts

A new home page on the new positioning

What happens after

How it runs

The businesses running the best propaganda win their markets.